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Let us know if you spot our pilot campaign in Gyms or GP surgery waiting rooms…

6th November 2019

From this month, the I See The Difference campaign will be running adverts in two new settings as we work to further increase the visibility of the Allied Health Professions.

Two parallel advertisements will take the campaign into 250 gyms and 500 GPs’ waiting rooms. The aim is to target potential mature students with messages about AHPs and a call to action to visit the ISTD website and find out more. Alongside this, campaign leaflets will be placed in GP surgery waiting rooms.

We want to maximise the impact of the campaigns as much as we possibly can, and you can play a big part in this. Here’s how:

• Look out for the ads and let us know if you see them
• Check out the pages on our dedicated links or scan the QR codes to go straight there with your phone
• Share a picture of the ad on social media and include the hashtag #iseethedifference and @icthedifference and tag the gym
• Tell your students, alumni groups or fellow professionals to do the same

Together we can make a big impact, increasing awareness of AHPs and using our website to highlight course availability.

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